Why?

A successful launch is dependent on bringing a number of people together, who can contribute different skills.  Tracking who is doing what and when is essential.  This all needs to be budgetted, costed and monitored to ensure there is a return on investment

Who?

Marketing, PR and Product Management teams

What?

Boards and templates to ensure all tasks are completed.

Dashboards to give visibility of product and campaign progress.

Automations to ensure tasks can be assigned and projects can be progressed to the next stage

Wow

More successful campaign lead to improved return on marketing spend and business growth.

Being able to demonstrate ROI will make for easier justification of future marketing spend.